Rethink
Beauty
Collective

Better, simpler, and more affordable skincare for a beautiful, long, and healthy life

Need skincare advice?

Get a quick skincare questionnaire link here:

Skin health is the foundation of natural beauty

We help you maintain skin health with a science-based approach and innovative methods

Our principles​

Science-backed

Deep research into skin function, using the latest scientific advancements.

Natural functions

Supporting and strengthening skin’s natural repair mechanisms.

Personalized approach

Adaptive solutions tailored to each person’s unique characteristics.

Ease of use

Intuitive, straightforward solutions without unnecessary complexity.

Access consultations and services rooted in our core principles, like personalized skin strategies and product recommendations.

Here’s the age range where we can be most helpful to you

Our approach keeps your skin healthy and slows aging for lifelong resilience. It’s best to start young, but it’s never too late to begin. The earlier, the better — skin care is always worth it. Age is just a guideline.

Youth (around 12-20 years) Hormonal changes begin, and the skin starts transforming. In this sensitive phase, gentle cleansing, care, and protection are essential to set up skin for long-term health.

Early adulthood (around 20-30 years) This is a carefree period, but stress can still take a toll. While skin is forgiving and resilient, it’s wise to start with basic protection and care to avoid future issues.

Mid-thirties (around 30-35 years) Skin is still generally good, but early signs of aging may appear. Why? Skin changes with time, requiring more care.

35+ years Aging signs become more noticeable as skin retains less moisture and changes in other ways, so it’s time to reassess your routine and adapt.

Ages 40-50-60 We advocate for a balanced approach to aging—while skincare can’t stop time, healthy, well-cared-for skin feels and looks better. Whether you want this or feel content with things as they are, it’s your choice.

60+ years Mature skin can still look wonderful. It may thin and dry over time, requiring more care, but a good routine can enhance comfort and well-being at any age.

Here are some life situations where we can help

Pregnancy and postpartum
Hormones are all over the place, and until things settle, it’s best to adapt your skincare to suit these changes.

Relocating
Your old skincare routine might not work in a new environment, and may even cause issues. New surroundings mean different UV levels, humidity, daily rhythm, stress levels, and local brands.

Restoring “overworked” skin
Sometimes skincare experiments can push even healthy skin off balance. Before trying something new, it’s important to restore and normalize it.

Vacation
Regular skincare might not protect you well enough in certain climates. In the mountains, you face cold and sun; at the beach, it’s heat and sun.

Seasonal changes
Summer, fall, winter, spring—each season has different demands. Adapting your skincare is key.

Menopause
Changes in the body reflect on the skin, and it helps to adjust your routine accordingly.

Life has many phases, and skincare can be overwhelming. We’re here to help — leave your contact to start a friendly chat!

We’re currently in the research phase, running pilot projects. We don’t have registered product brands yet, but our team is made up of skilled professionals with plenty of experience.